We match young entrepreneurs with business advisor and mentors who can offer them support and guidance.

GUIDING PRINCIPLES

GROWTH MINDSET

We know that people’s most basic abilities – and their businesses – can be developed through dedication, learning, and hard work. Volunteers and young entrepreneurs should share this mindset.

LEAN & SCRAPPY ENTREPRENEURSHIP

We believe that the best way to launch a business is to test the business idea quickly, reliably and repeatedly – the Lean Startup approach. We believe in bootstrapping a business, using resources you already have or can easily get without spending too much money or taking on too much risk.

FOCUS

We believe that focus on a single idea at a time is vital. If an entrepreneur can first learn how to successfully build one business, then they can apply that learning to other ideas more easily in the future.

40/40/20 RULE

We believe that when launching a new business, an entrepreneur’s best teacher is their customer. To learn from their customer, we encourage entrepreneurs to spend 40% of their time trying to sell their product or service, and the other 40% of their time making their product or service better. We also encourage them to spend roughly 20% of their time getting feedback from their mentor & advisors.

Along the way, we provide tools, such as the Pathway to Business Ownership, which can be used as a framework for building successful businesses.

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BUILD YOUR BUSINESS CHECKLIST

OUR THEORY OF CHANGE

When our advisors & mentors share their time and talents with our young entrepreneurs, they’re helping make dreams — and new businesses — a reality.