Shacole Hamlett

Shacole Hamlett is the founder of PlanBrite, an innovative event planning software platform designed for freelancers, agencies, and corporate teams who manage high-stakes, complex live experiences. With PlanBrite, planning chaos is replaced by structure and ease—the platform transforms an event brief into ready-to-use tools like budgets, schedules, and production books in a fraction of the time. PlanBrite is built for the planners who do it all, giving them the clarity, efficiency, and breathing room they deserve.

Tulsa | OK

Founder, PlanBrite

• Simply Business

After more than 15 years of producing events for big-name brands and artists, Shacole knew the industry needed a smarter way to plan. Behind every flawless event was a tired planner juggling spreadsheets and missing out on personal time. PlanBrite was her solution—but turning the idea into a Minimum Viable Product (MVP) came with its own set of challenges, especially when it came to funding.

Sky’s the Limit became a key turning point. Shacole attended Pitch Practice and received validation, encouragement, and actionable feedback from mentors. The Simply Business Team offered the guidance and confidence boost she needed to move forward. With their support, Shacole entered and won a Sky’s the Limit pitch competition, gaining crucial funding that brought her MVP close to completion.