The Gradual Release model, also referred to as “I do it, we do it, you do it,” is ideal for practical challenges. like how to post a Facebook ad, or how to design a logo or website. It’s a way to move from from mentor-centered instruction, to collaboration, to mentee-centered, independent practice. As the entrepreneur acquires the new information and skills, the responsibility of learning shifts from mentor-directed instruction to mentee processing activities.

Step 1: “I do”

In the “I do” step, the mentor models what to do for the mentee. It’s helpful if the mentor explains what they are doing and why. This is also a good time for the mentor to share any tips they may have, and the entrepreneur should be encouraged to ask questions.

Step 2: “We do”

In the “We do” phase of learning, the mentor models, questions, and cues the mentee. Again, the mentee should be encouraged to ask questions. However, the mentor should also encourage the entrepreneur to find answers to their own questions. It may be helpful for the mentor to answer a question with a question, like, “What do you think you should do?” or “How could we find that out?”

Step 3: “You do”

As the entrepreneur moves  into the “You do” phases, they learn to rely more on their own skills and decision making and less on the expertise of the mentor. If the mentor is present for this, they should remain silent (unless directly asked for their help), and allow the entrepreneur time and space to figure things out for themselves.

Try it!

As you get used to this approach, you can use the Mentoring Meeting Tool for additional instruction on how to use the Gradual Release of Responsibility model.