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Business Planning

Creating a business plan for your small business or idea is the foundation for ensuring long-term success.

What’s the difference between a social enterprise and a for-profit business?

In both the U.S. and U.K., you can set up your social enterprise as either a non-profit or charity or a for-profit business, such as a sole proprietorship or LLC. In the U.K., however, you can also choose to set it up as a community interest company (CIC).

What is a social enterprise?

Social enterprises are becoming more popular as both entrepreneurs and investors are increasingly interested in creating a positive social impact through business. But it can be difficult to know if a business idea is best thought of as a social enterprise or not.

How to pitch an idea

Knowing how to speak to others about your business idea may one of the most important aspects for your new business. Plus, with a well-delivered elevator pitch, you will be able present yourself as more confident and self-assured, making others more willing trust you and perhaps even consider investing in your business.

Definitions for common business terms

Don’t be bogged down by business and legal terminology. We’re here to help with common terms you’ll encounter when filling out paperwork for your venture.

How to write an elevator pitch

An elevator pitch is a short explanation of your business, which you should be able to complete in the span of one elevator ride. It includes a basic description of your business and what makes it different and special.

Steps to starting a business

If you're willing to put in the effort to build a business, you're going to want to know the steps needed to reach your goals.

The 40 40 20 Rule

The 40 40 20 rule will help you allocate your time so you can be more productive and efficient with your (limited) time.


If you’re building your business with your personal savings and cash from first sales, then you are a bootstrapper!

Lean startup

The lean approach will save you time and resources by letting you test and develop your ideas faster and more easily.

What do expert entrepreneurs do?

Effectuation is a logic of thinking that helps entrepreneurs in starting businesses - it provides a way to control a future that is uncertain. Fill out your “effectual entrepreneurship” form to get ahead of the curve!

Growth mindset

A growth mindset can help you problem solve and tackle obstacles, while encouraging you to see your current skills and talents as traits that can grow with time and effort.

One thing at a time

Focusing on one business at a time will ensure you deliver value for your customers, while spending all your time working towards the success of one venture.

What’s a good side hustle?

The best side hustle ideas are flexible, pay well for the work you’re doing and can be built into a larger and possibly full-time business. Here are a few ideas.

Understanding your reasons for starting a business

When you understand why you are so passionate about building your business, that passion will keep you going when times get tough.

10 business ideas you can start today

If you want to start your own business, but just don’t know where to begin, we can help you get the ball rolling. 

1-Page Business Plan

If you’re writing your initial ideas or you’re using it for yourself (and potential partners), this 1-Page Business Plan is right for you!

How to start an online business

Online sales are predicted to grow between 15 percent and 17 percent per year, compared to about 5 percent for the overall retail industry.

Detailed Business Plan

If you want to create a very detailed business plan or you’re going to use the plan to search for potential bank loans or equity capital from a potential investor, then this Detailed Business Plan is right for you!

Value Proposition

A value proposition is a short sentence used to explain the benefits (or value) of a business, product or service to customers.