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BUSINESS ESSENTIALS

How to Build A Mission Statement

Learn how Sky’s the Limit can help you grow your business by creating an effective mission statement that matters.

Our platform connects entrepreneurs to business professionals for one-on-one mentorship. You’ll also get access to free, members-only events, business templates. and funding opportunities.

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Elevate
your Mission Statement

Embarking on the journey to craft or refine your mission statement is a pivotal moment for any business. This guide is designed to provoke thought, inspire innovation, and encourage a deeper understanding of your business's core purpose and values. Use this space as a starting point to explore the essence of your mission and how it aligns with your long-term vision and daily operations.

Questions to Propel Your Thinking

* What impact do I want to have on my community or industry? 


* How will our core values differentiate us? 


* Are we communicating our purpose effectively?

As you Evolve, Consider:

* How has our mission evolved with our business? 


* What future aspirations are not reflected in our current mission? 


* How can we make our mission statement more inclusive? 

Why You Need a Strong Mission Statement in 2024

  • Direction: Provides a clear direction for your business strategy and decision-making.

  • Motivation: Inspires and motivates your team by reminding them of the bigger picture.

  • Differentiation: Helps differentiate your brand in a crowded market by clearly stating your unique value proposition.

  • Alignment: Ensures all stakeholders are aligned with the business's core values and purpose.

  • Communication: Is a foundational communication tool that succinctly conveys your business's essence to the outside world.

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9 Tips for Crafting a Powerful Mission Statement

01. Reflect on Your Core Values

Identify the core values that define your business culture and ethics. Your mission statement should reflect these values, embodying what your business stands for.

02. Define Your Purpose

Clearly articulate why your business exists. Focus on the impact you want to make on your customers, community, or the world.

03. Keep It Concise

A powerful mission statement is brief and concise. Aim for one to three sentences encapsulating your business's essence without unnecessary jargon.

04. Be Inspirational

Your mission statement should inspire your team and stakeholders by highlighting the greater purpose behind your daily operations.

05. Ensure It's Memorable

Craft a statement that is easy to remember. A memorable mission statement can become a rallying cry for your business.

06. Include What Makes You Unique

Highlight what differentiates your business from competitors. This could be your approach, people, technology, or commitment to sustainability.

What can help you become 5x more successful?

Working with a mentor can make you 5 times more likely to succeed! Entrepreneurs who work with a mentor find that it's a great support to help get started, and mentors can also help you as you grow. Mentors have experience in business and can help connect you with information and contacts and avoid obstacles. Best of all, a mentor believes in you and your dream and will listen to any ideas or concerns you have. 

07. Make It Timeless

Avoid tying your mission statement to current trends. It should be enduring and adaptable to future changes in your business and industry.

08. Seek Feedback

Involve employees, customers, and other stakeholders in crafting the mission statement. Their insights can provide valuable perspectives and ensure that they resonate broadly.

09. Revise and Refine

Be bold and revise your mission statement over time. As your business evolves, your mission may need to adapt to reflect new goals or realities.

Free Membership + Unlimited Potential

Explore the potential of your entrepreneurial dreams. Get help from skilled professionals, win grant funding, and connect with a thriving community.

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You’ll get to meet with volunteer mentors from our network of thousands of area experts in the US and across the globe.

One-on-one Mentorship
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Not sure where to start with your business? Our step-by-step guides will help you break it down.

Tools & Resources
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We offer monthly micro-grant opportunities through our Friends & Family Fund, plus exclusive invitation to pitch for larger grants throughout the year.

Funding Opportunities
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Connect with other entrepreneurs to learn and grow together - it's like having your own personal advisory board.

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Pro Tips for an Effective Mission Statement

  1. Use Action-Oriented Language: Use verbs to make your statement more dynamic and engaging.

  2. Reflect Future Aspirations: Incorporate where you see your business in the future, aligning with long-term goals.

  3. Be Authentic: Ensure your mission statement reflects your business's identity and beliefs. Authenticity resonates with audiences.

  4. Test Its Impact: Once drafted, test your mission statement's impact by seeing if it can guide decision-making and inspire your team.

  5. Keep It Visible: Make your mission statement visible in all your communications, from your website to your office walls, to keep it at the forefront of everyone's mind.

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Fuel Your Dream

Friends and Family Fund

Love this guide? It's time put what you learn to work: get started working with a mentor to refine your elevator pitch into a full funding pitch!

Each month, at least one Sky’s the Limit entrepreneur receives a $2,500 startup grant. We’ve given out over $500,000 in grants so far and plan to fund millions more. 

 

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COMMUNITY

Nearly 60,000 entrepreneurs have signed up to get help for businesses in all industries, including fashion, food, beauty, health and wellness, consulting, and more!

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Success stories

“I am eternally thankful for how easy Sky’s the Limit makes it to find mentors. They speak to you like you are a serious business person. I did not know how much I was lacking that sense of legitimacy until I found it here.”

Keiarra Ortiz-Cedeno
FOUNDER

“From pairing me with two amazing mentors who helped ask questions that draw out answers that lie dormant, to funding. Sky’s the Limit has been a tremendous resource that I share with others whenever I have the chance.”

Yoshua Israel
FOUNDER

“The support from Sky’s the Limit was an amazing boost of confidence and really helped pushed me towards my goals!”

Kaitlyn Maycumber
FOUNDER

 

Ready to chase your business dreams?