Customer Development

Customer Relationship Management Tool

What is a customer relationship management (CRM) tool?

In order to keep track of your customers and their feedback, it’s helpful to have a central database of information. Many businesses refer to this as “CRM” or customer relationship management. CRM programs or methods is just a way to collect information about your customers. The larger you grow, the more information you need to keep track of, but when you’re just starting out, keep it simple and use whatever tools that will work best for you, whether that’s a Google Sheet, Excel Spreadsheet, or you can even use a notebook.

How do you use a CRM for your business?

For most businesses, their most valuable and important asset is their customers. In the early days at a lot of companies, the details about those customers like who they are and how they’ve interacted with your organization are spread out in many different places. The CRM template provided was created to help you keep that information manageable.

As a business grows, it will become necessary to have one central place where all of that information, and more, lives. At that point, you’ll want to checkout some of our favorite CRM software providers.

Why is it important to consider a CRM?

As your business expands, your customer information will likely be spread out in many different places. In your brain, your manager’s brain and invoice receipts. Your prospects and customers will feel the pain when your team isn’t on the same page. Everyone on your team needs context about every customer’s needs, wants, and current state, so they can pick up the conversation where it left off. These are the problems that CRM systems are designed to solve. With one central place to organize all the details of your leads and customers, it’s easy for everyone on your team to gain insight into the state of your business, and the status of every customer relationship.

Pro Tip

Read more on CRM software, select your favorite and review the types of information they collect. Modify the template provided to make sure that when it’s time to use a CRM software, you’ll have all the information needed at the tips of your fingers.