How to Target Your Customers
This project guide helps two Sky’s the Limit members work together through four meetings as they collaborate to create customer profiles.
Meeting 1: Discuss customer segments and identify top 3
Before this meeting:
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Make sure that you’ve had an intro meeting. If you need help navigating your first meeting, visit this Guide to Your First Meeting.
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Review Customer Segmentation
In this meeting:
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Use the Customer Deepdive guide to help you identify who your customers are. Think through how your product or service works to solve a problem in their lives.
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Look for three different groups of customers that use your product or service. It may be helpful to think of three existing customers you have.
After this meeting:
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Sleep on it! See if you’ve missed anything or if there’s anything you’d like to add.
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Note any agreed-upon next steps.
Meeting 2: Profile customer 1
Before this meeting:
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Review Customer Segmentation
In this meeting:
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Think about the first customer group you identified in your last meeting. List out their basic characteristics. Use the customer segmentation guide to take notes.
After this meeting:
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Check your assumptions! Look for people in this segment online. Social media is a great place to do research and find out more about your customer segments.
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Note any agreed-upon next steps.
Meeting 3: Profile customer 2
Before this meeting:
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Review Customer Segmentation
In this meeting:
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Think about the first customer group you identified in your last meeting. Were your assumptions correct? Do you need to revise anything based on your research?
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Now, think about the second customer group. List out their basic characteristics. Use the customer segmentation guide for notes.
After this meeting:
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Check your assumptions! Look for people in this segment online. Social media is a great place to do research and find out more about your customer segments.
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Note any agreed-upon next steps.
Meeting 4: Profile customer 3
Before this meeting:
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Review Customer Segmentation
In this meeting:
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Think about your second customer group. Were your assumptions correct? Do you need to revise anything based on your research?
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Now, think about your third group. List out their basic characteristics. Use the customer segmentation guide for notes.
After this meeting:
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Check your assumptions! Look for people in this segment online. Social media is a great place to do research and find out more about your customer segments. Revise your notes as needed.
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Be sure to mark your project complete, update your business tracker, and start a new project!
Want to talk to someone who can help?
Sky’s the Limit members are connected to a community of volunteer business mentors, more free tools and guides like this one, and exclusive funding opportunities.