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Marketing and Sales

Learn everything about marketing and sales to improve your business's
visibility and increase customer traffic. Use our tips on advertising,
sales plan, platforms, and more.

Social Media Marketing

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

Content Marketing

Content Marketing involves you becoming a teacher (of sorts…) in your business field.

Viral and Guerrilla Marketing

Guerrilla or viral marketing campaigns aim to strike the consumer at a more personal and memorable level. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines.

Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.


A blog is a collection of content that is organized repetitively. This content can take the form of basic words, copy, as well as rich media like audio, video, and embeddable objects.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages.

Sell Online With Online Platforms

There are many online marketplaces, or ecommerce platforms, to sell your products and services. Each of them has its own monetization strategy, audience, benefits to sellers, and specific products to sell on them.

Email Marketing

Create a list of emails of everyone you know, put their information in a Google Spreadsheet or Excel Document, or use a free service like Mailchimp.

Social Media

Use your Facebook, Instagram and Twitter accounts to engage customers.

Speaking Events

Get out into the community and start speaking meetings and events.

Trade Shows

Meeting people face-to-face is a powerful way to communicate the benefits of your business. Find a list of trade shows near you or around the country and sign-up!


Host meetings or start engaging conversations on social media to show people how your business is active and helpful. It’s never too early to begin business and brand loyalty.


Consider how you can either go to other people’s events, or throw your own launch event, to show more people your business and your great products & services!

Physical Ads

Think about where you see ads around your community. Some places you should consider are bus stops, inside trains, benches, your local newspaper and billboards.

PR and Publicity

Talk to people who are involved with TV news reporting, popular online blogs, newspapers or organizations with large communities who would be willing to feature your business or write a story about you.

Direct Sales

Make a list of people & businesses who you think want to purchase your product or service, and then go sell them on your idea in person or over the phone!


There can be 2 kinds of partners: your personal connections who might be willing to tell their friends and family about your business; and existing businesses, clubs, nonprofits, organizations etc. who may be able to partner with you.

16 Ways To Sell

As you look at the 16 Ways to Sell your product or service, think of which ones you would use, and when. We’ve also created four key steps to help your marketing and sales strategy succeed.

How To Advertise Your Business Online

Make a list of people & businesses who you think want to purchase your product or service, and then go sell them on your idea in person or over the phone!

First 10 Customers

As you’re selling, you’ll want to keep your early customers updated with the latest and greatest. Reach out to them via email or phone to ask how they’re enjoying their purchases or services.

Create a Sales Plan

A sales plan outlines all activities that lead to selling your products or services. It sets sales targets and tactics for your business, and identifies the steps you will take to meet sales goals for the year.

Create a Marketing Plan

Your target marketing plan is a plan of action designed to promote and sell a product or service, reach customers, and build brand awareness and loyalty.