Marketing and Sales

Search Engine Optimization (SEO)

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

  • Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

How can you use SEO for your business?

Check out how SEO for your website works online - learn about keywords, sitelinks, white-hat SEO, mobile-friendly design, meta-tags, etc. Improve your website so that you rank higher on Google’s search engine when people search for the products and services that your business offers.

Pro Tip

Read Google’s SEO Guide if you own, manage, monetize, or promote online content via Google Search.